Royole's Rotree is the new medium in the liquor brand promotion
Industry: Food & Beverage
Royole technology: Fully Flexible Displays
THE CLIENT
Our Client is one of the most historic liquor brands in the world, known for its production of baijiu, which is headquartered in China and sells worldwide.
THE CHALLENGE
Traditional promotional physical methods are becoming outdated, irrelevant, and obsolete to consumers that are attracted to interactivity, ever changing info and content to be pushed on Social Media platforms. Unique and innovative marketing tools are on demand by brands that want to stand out like never before.
THE SOLUTION
Royole provided the unique Rotree as a new medium for brand promotion of our Client's brand. Imitating natural trees, RoTree provides a one-of-a-kind high-tech art installation experience that can be highly varied and customizable with rotating videos and images.
THE RESULTS
With its unique design and flexible screens, the Rotree attracted tens of thousands of people at a product trade show. Visitors were enchanted by the innovative attraction, resulting in word of mouth, social media content and exceptional propaganda to the brand.
ROYOLE’S CARBON COMMITMENT & GOAL
Facing the need to reduce carbon emissions amidst the global climate crisis, it is Royole’s responsibility as the leader in flexible electronics to leverage its proprietary flexible solutions to optimize equipment and production processes to reduce carbon emissions and energy consumption in the flexible electronic industry. Working with upstream and downstream partners in the supply chain to build a green flexible electronics ecosystem, Royole will work together with its partners to promote the advancement of low-carbon flexible solutions. Meanwhile Royole will continue to penetrate the flexible electronic industry, leveraging the unique advantages and wide applicability of flexible electronics in different industries to offer enterprises and customers an even better service and experience while fulfilling the global promise of a low carbon, environmentally friendly world.