Royole's Rotree is the new medium in
the liquor brand promotion
Industry: Food & Beverage
Royole technology: Fully Flexible Displays
Our Client is one of the
most historic liquor
brands in the world,
known for its production
of baijiu, which is
headquartered in China
and sells worldwide.
Traditional promotional physical methods are becoming outdated,
irrelevant, and obsolete to consumers that are attracted to
interactivity, ever changing info and content to be pushed on Social
Media platforms. Unique and innovative marketing tools are on
demand by brands that want to stand out like never before.
Royole provided the unique Rotree as a new medium for brand
promotion of our Client's brand. Imitating natural trees, RoTree provides
a one-of-a-kind high-tech art installation experience that can be highly
varied and customizable with rotating videos and images.
With its unique design and flexible screens, the Rotree attracted tens
of thousands of people at a product trade show. Visitors were
enchanted by the innovative attraction, resulting in word of mouth,
social media content and exceptional propaganda to the brand.
ROYOLE’S CARBON COMMITMENT & GOAL
Facing the need to reduce carbon emissions amidst the global climate crisis, it is Royole’s
responsibility as the leader in flexible electronics to leverage its proprietary flexible solutions to
optimize equipment and production processes to reduce carbon emissions and energy consumption
in the flexible electronic industry. Working with upstream and downstream partners in the supply
chain to build a green flexible electronics ecosystem, Royole will work together with its partners to
promote the advancement of low-carbon flexible solutions. Meanwhile Royole will continue to
penetrate the flexible electronic industry, leveraging the unique advantages and wide applicability of
flexible electronics in different industries to offer enterprises and customers an even better service
and experience while fulfilling the global promise of a low carbon, environmentally friendly world.